The Association of National Advertisers estimates that 23% of programmatic ad spend goes to waste - costing advertisers more than $100 billion a year.
Made-for-advertising (MFA) websites are a big challenge for the industry when it comes to driving better efficiency and effectiveness.
To understand how advertisers are building strategies around the made-for-advertising web, Lumen and Exchangewire surveyed 100 media professionals to find out:
- The MFA Landscape in 2024
- Methods & Metrics to Combat Made-for-Advertising Websites
- How Attention Can Eliminate Ad Waste
- The Made for Attention Media Plan
