Blue Logo No Background Hi-Res NEW-3

The MFA Report 2024:
From Made for Advertising
to Made for Attention

The Association of National Advertisers estimates that 23% of programmatic ad spend goes to waste - costing advertisers more than $100 billion a year. 

Made-for-advertising (MFA) websites are a big challenge for the industry when it comes to driving better efficiency and effectiveness.

To understand  how advertisers are building strategies around the made-for-advertising web, Lumen and Exchangewire surveyed 100 media professionals to find out: 

- The MFA Landscape in 2024

- Methods & Metrics to Combat Made-for-Advertising Websites

- How Attention Can Eliminate Ad Waste

- The Made for Attention Media Plan 


Fill out the form get your copy of the MFA Report 2024