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9 Ways to Drive Better Results with Attention Metrics   

In a brave, new cookieless world, more advertisers than ever are turning to attention as a way to measure, activate, and optimze ad campaigns. The industry has gotten comfortable with attention metrics as a way to identify what's working across channels.

But what attention-first strategies really drive results?

In "9 Ways to Drive Better Results with Attention Metrics," Lumen covers:  

  • Attention solutions that drive higher awareness, conversion, and more efficient media planning 
  • 9 different examples of brands that have driven outcomes with attention data
  • Strategies and studies to help advertisers make the most of attention metrics 




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