In a brave, new cookieless world, more advertisers than ever are turning to attention as a way to measure, activate, and optimze ad campaigns. The industry has gotten comfortable with attention metrics as a way to identify what's working across channels.
But what attention-first strategies really drive results?
In "9 Ways to Drive Better Results with Attention Metrics," Lumen covers:
- Attention solutions that drive higher awareness, conversion, and more efficient media planning
- 9 different examples of brands that have driven outcomes with attention data
- Strategies and studies to help advertisers make the most of attention metrics
