Teads and Lumen's latest Attention Outcomes Report definitively links attention-first advertising to outcomes by analyzing the results across 16 campaigns involving 14 advertisers across North America, APAC, and EMEA. The report encompasses various brands across categories such as global CPG, retail, financial services, travel, charity, fashion, and electronics.

Download the full report to learn: 

• Why attention metrics are becoming a new way to drive full-funnel performance 

• How attention metrics like time viewed and % viewed have a significant impact on results 

• Why attention metrics drive better results than viewability metrics 

• Brand lift results based on third-party branding surveys from Dynata